HanesBrands
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HanesBrands Spins Off
Sara Lee Corporation is a global manufacturer and marketer of consumers' products spread across five business segments: Sara Lee Bakery, Branded Apparel, Sara Lee Meats, Household Products, and Beverage. The company recently spun off its $4.7 billion Branded Apparel unit, which now carries the name HanesBrands Inc., and will be an independent, publicly traded global apparel company. New targeted marketing and advertising campaigns will focus on its key brands, which include Hanes, Champion, Bali, Playtex, Just My Size, Wonderbra, and Barely There.
Sara Lee Spinoff News
Updated Spinoff News
- Sara Lee Spinoff Overview - because of our interest and involvement with the company, we have been following the spinoff of HanesBrands closely and provide you with a summary of the latest news.
- Spinoff Effect on Sara Lee? How does the HanesBrands (HBI) spinoff affect Sara Lee and its shareholders?
- Shareholder Value? Will the spinoff of Hanesbrands bring value to Sara Lee stockholders or only to upper management?
- Sara Lee Debt Passed On - analysts are concerned that the debt HanesBrands will take with it (60%) may cripple its long term viability as a company.
- New Board of Directors - Hanesbrands Inc.'s new board will consist of seven outside directors and a prominent figure from Winston Salem's corporate community.
- HanesBrands IPO - HanesBrands is foregoing an IPO, which would incur significant capital gains tax. Instead Sara Lee will distribute shares to its stockholders on a tax-free, pro rata basis.
Web Development Projects
Features
We have done several projects for HanesBrands (visit HanesBrands.com), on the most recent of which, as PHP Developer, we coded and implemented an online survey to help them create an effective customer marketing tool. We encrypted and gathered data on the backend for the duration of the survey, after which we processed and analyzed the data in a detailed presentation for upper management. Click on the survey image for an up-close view of one of the survey pages. We cannot reprint the presentation here for confidentiality reasons.
Graphic Design
Features
We also did graphic design for HanesBrands including various Hanes Logos, as well as a Hanes Classics POS sign that we integrated into a planogram we photographed and designed that is currently being considered for placement in Kohl's stores nationwide.
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